In this market, going stale is not an option. With every business, there is a cycle, the bell curve shape applies to all elastic business. Supply and demand can drive a company out of business if it's not given attention to. We have our ups and we have our downs, those that competitively market themselves can succeed from this cycle. Introducing a constant stream of new products will allow a business to endure the downs. If this is a service business, reinventing is a way to think outside the box. What are the "other" companies doing that makes them so successful?
There are so many companies out there that have a disfunctional way of running their business, where procedures are not in place, employee hours are not controlled and yet those businesses manage to succeed and continue to do so. And then there are those businesses that stick to the books, have procedure in place, and efficiently streamline the work process but increasing revenue is hard. Is there any correlation to disfunctional behavior with a keen for improving business revenue while orderly behavior has no creative incentive for increasing business revenues? Possibly so. Larger companies are not taken into consideration here since everything they do is large. This is small business which takes up most of the companies out there; however, their combine revenue is less than larger corporations.
Looking at success, what other companies do is because they work hard and have the drive and passion to succeed. If there is no ambition, there is no motivation, no drive to grow a business. That is the key and sometimes that drive is the only thing that works, regardless of how disfunctional all the procedure can be and how unorganize a business is, without drive the road will end up nowhere.
