Ever been to a car show and you see catalogs of automobile display on a stand; thinking that’s a nice stand while grabbing a catalog? Have you ever thought about the stand itself that is displaying the brochure you picked up? That is a literature rack, a stand that holds magazines, brochures, catalogs, journals, and fliers; displaying them nicely to grab your attention. The literature rack can add a sleek and professional look to any business. Consumers would not feel the pressure of having to look at a brochure hand out by people, they would be comfortable browsing the contents of the display at ease. Having a literature rack would display your company’s message, what you have to offer. If there is a pile of brochures laying on a table, chances are, it will be over looked. But having a literature rack that makes eye contact to the consumer will attract their attention.
With so many different kinds of literature racks out there, it’s hard to pick which is right for your business. But there are some solutions depending on what your needs are and how you would like to be presented. If you need a stationary display, a metal powder coated literature rack, rigid and sturdy, would showcase nicely. This kind of literature rack is not meant for traveling. It offers the unique appeal of a modernize shelving look with the simplicity and elegance of class.
Now if you are looking for something more portable, the nylon literature rack is best for you. It’s lightweight design made of aluminum with nylon mesh is great for traveling. For mobile displays such as events smaller than trade shows, this kind of literature racks works great. It’s not rigid like the stationary literature racks but the simple functionality is useful for promoting or offering consumers reading materials anytime, anywhere.
The other kind of portable literature racks are the pop up ones. Has a design some would call accordion like or zigzag. It is made of sturdy metal and can extend up to 6 feet with collapsing down to a foot. These are heavier than the nylon literature racks but has a sleek aesthetic to it. The rack alone would draw attention to it, imagine the attention it would draw when displaying literatures on it.
Literature racks are a necessary now a days. Consumers likes to research before they invest in anything and with floods of knowledge over the internet, they need something that gives them information. Whether it’s waiting at a doctor’s office or at show rooms, having bright colorful literature to occupy someone’s time or to attraction attention from consumers. There are plenty of different kinds of literature racks for home use as well, and they’re very nicely displayed.
